![]() Reason Why you should join and stay up to date. Find Your Directory Contact Us/Help Information Yellow Pages Opt-Out Recycle. By helping local businesses foster stronger relationships with their consumers through various media, Yellow Pages encourages the growth of thriving local economies. Recently, YPA has changed the name into Local Search Association. Go from Yellow to Green Opt-Out of Phone Book Delivery. The European counterpart to the YPA is the European Association of Directory and Database Publishers ( EADP). The traditional term 'yellow pages' is now also applied to online directories. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The association has members in 29 countries. The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. When thinking about your print ad, consider the demographic of your area and the target market you are looking to reach. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. According to Forbes Magazine multiple studies indicate that 80 of consumers report using the internet first when they need a new product or service and printed Yellow Pages only second or third (about 50 of the time). Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. The Yellow Pages Association, known in the industry as the YPA, is the regulating body of the United States' yellow pages industry.įounded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Regulating body of the US yellow pages industry
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